As the “2B” colors of Apple’s iPhone 7 – Black and Jetblack – turn out to be successful, Chinese smartphone makers are rushing to follow suit and launch their newest products in the upcoming days.
Apple’s founder Steve Jobs deserves to be considered as a titan of the tech industry, because among other achievements, he introduced the iPhone to the world, a product that has had great influence ever since. In particular, iPhones have been favored by Chinese customers since the iPhone 4 was launched six years ago.
Apparently, the “Jobs the Great” idea has inspired many of his would-be imitators in China. The bosses of leading Chinese smartphone makers have adopted Jobs’ taste for dressing, presentation, and even his way of talking. Among them are the three best imitators: Lei Jun, CEO of Xiaomi; Jia Yueting, CEO of LeEco; and Luo Yonghao, CEO of Smartisan.
Chinese smartphones have also been learning from the iPhone’s example, and trying to surpass it. Almost every time a Chinese smartphone is launched, its specs would be compared to those of a contemporary iPhone.
LeEco is going to launch its new smartphone, the Le Pro 3, this coming Wednesday. Apple’s iPhone was used in the company’s “warm-up” ads for its coming launch party—no surprise.
Particularly, LeEco mocked the iPhone 7 for its removal of the 3.5 mm headphone jack, which was considered by LeEco to be copycat behavior by Apple, since LeEco had done this when it launched its Le 2 series of smartphone in April.
Xiaomi announced on Monday that it will hold a product launch party on Tuesday next week. The new products will probably be the Mi 5s and Mi 5s Plus smartphones, judging by the company’s promotion images.
Xiaomi did not do any mocking like LeEco, but you are very likely to find some of the company’s new smartphones in 2B colors, as black was the key feature of its promo photo.
Compared with LeEco and Xiaomi, Smartisan is a smaller brand in China, but the Smartisan fans have been looking forward to the company’s update in the product line, especially the Smartisan T3 smartphone.
According to Luo’s interactions with the Smartisan fans on his Weibo, China’s largest social network, the Smartisan T3 will come out no later than the end of November.
(Top photo from Baidu images)