Huawei’s answer to MWC 2017 audience: A “rainbow” P10

Did you know that the sky is blue? Well, sometimes when it is cloudy, it looks gray, but we all know that it is actually blue. This was one of the revelations that China’s tech giant Huawei presented to the audience witnessing the launch of its newest flagship phone P10 at Barcelona’s Mobile World Congress (MWC). To be more specific, the exciting exposé was conducted by its newest partner, the Pantone Color Institute, which also revealed that people like forests and that forests are green.

After a series of high profile collaborations with brands such as Leica, Porche, Amazon, and London’s Saatchi Gallery, Huawei has teamed up with Pantone to bring everything we have always wanted in a smartphone – more color choices. Huawei’s newest flagship phone P10 comes in a variety of shades such as Ceramic White, Mystic Silver, Rose Gold, Graphite Black, Dazzling Gold, Dazzling Blue™, and Greenery™.

Leatrice Eiseman, Executive Director of the Pantone Color Institute, introducing Pantone’s color of the year Greenery™ at MWC 2017. (Screenshot from Periscope)
Leatrice Eiseman, Executive Director of the Pantone Color Institute, introducing Pantone’s color of the year Greenery™ at MWC 2017. (Screenshot from Periscope)

Dazzling Blue™ and Greenery™ were designed by color manufacturer and marketer Pantone to represent the newest additions to Huawei’s phone color palette. Apparently, Huawei liked their sales pitch so much that it gave them 10 minutes of its keynote speech at MWC. Unfortunately, the audience did not seem impressed with discovering the significance of deep blue and light green, possibly because they have already learned about different colors in pre-school. In short, blue represents consistency and green represents new beginnings, but we are guessing that the biggest question for the P10’s buyers is “Will it match my wardrobe”?

P10 launch Event_0226传播版
Screenshot from Huawei.com.

It is quite likely that the reason for Huawei’s colorful new approach to marketing the P10 is the fact that not much has changed since it launched P9 for the high-end smartphone market. Among new features, the new P10 comes with selfie-enhancing technology, a larger battery, front fingerprint sensor, and a slightly sharper display of 5.1 inches. The new Huawei phone also has a different design including the new “hyper diamond cut” finishing which hides fingerprints and helps avoid scratches.

Huawei's P10 will feature three different finishes: hyper diamond-cut, ceramic, and sandblast. (Screenshot from Huawei.com)
Huawei’s P10 will feature three different finishes: hyper diamond-cut, ceramic, and sandblast. (Screenshot from Huawei.com)

Others have argued that despite P9’s last year success, the high-end market phone is getting increasingly competitive with the number of quality choices available to consumers. Huawei has so far sold 10 million units of P9, but has lost its crown as the biggest holder of China’s smartphone market. The company currently ranks third in the global smartphone market share and is hoping to catch up with its strong competitors Apple and Samsung. Huawei hopes to gain an edge by developing the photo features of its new phone with German camera manufacturer Leica, and by offering different color choices to its buyers. Which one will propel Huawei over the rainbow is anybody’s guess.

Top photo by Huawei.com.